Hush Puppies

As Hush Puppies’ Senior Designer, I drew from the culmination of my previous roles to deliver on-trend styles with built-in comfort and adjustability without looking dowdy and “mature.”

My primary focus was maintaining the brand’s identity with each collection by using consistent details throughout such as double tack stitching, a custom buckle, an embossed logo in the corner etc.

I drove brand cohesion by consistently building on existing constructions to not only aid with mold amortization but also develop a language and lasting impact on the consumer.

Styles that found success were given fresh updates while new ideas were thoroughly studied to assure they were appropriate for keeping atop fast-moving trends without losing the brand’s signature.

I communicated closely with the overseas team to monitor all aspects of development; from aesthetic to fit, flexibility, and reducing elements that would needlessly drive up costs. I detailed and reviewed specs methodically to avoid oversampling and/or duplication as much as possible.

I was able to revitalize a sleepy, nostalgic brand and attract a new demographic of consumers looking for product that delivered the best of both worlds.